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InFocus Media Production / iFM ProiFM ProTrain · Create · Get Hired
Course

Business Workshops for Creatives

Practical workshops to help you create better content, find clients and build a sustainable creative business.

Workshops · Business owners, freelancers and small studios

In person · West Midlands
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Overview

Three practical workshops, each focused on a real part of running a creative business. Take one or take all three.

Workshop 1

Video for Business

A practical workshop for business owners and communications teams. Learn to plan, shoot and edit short videos that explain what you do, win trust and work across your website and social channels.

Who it's for

Business owners and in-house teams.

What you'll learn

  • Planning content that sells
  • Filming with phones and compact kit
  • Lighting and sound basics
  • Quick, clean editing
  • Formats for web and social

You'll leave with

A content plan and your first finished business video.

Workshop 2

Marketing for Creatives

For filmmakers, photographers and creatives who want more clients. Learn to define your audience, plan campaigns across social, email and ads, and measure what brings in work.

Who it's for

Freelancers and creative businesses.

What you'll learn

  • Defining your audience and offer
  • Campaign planning
  • Social, email and paid ads
  • Landing pages and lead capture
  • Measuring results

You'll leave with

A practical marketing plan for your creative work.

Workshop 3

Growing a Creative Production Business

Built from ten years of running a production company. Learn how to position your business, price your work, write proposals that win, approach new clients and turn one-off jobs into recurring income.

Who it's for

Freelancers and small production companies.

What you'll learn

  • Positioning and pricing
  • Proposals and pitching
  • Outreach and client management
  • Building recurring work
  • Systems that save time

You'll leave with

A positioning statement, a pricing model and an outreach plan.

Experts shaping these workshops
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